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Dog & Cat Specialty Store
Ingredients are the most important thing, but we also keep in mind where it is manufactured and where those ingredients come from. All of our foods are made in the U.S, and our best selling food from Fromm Family Foods is made right here in Wisconsin.  

Here are some tips to keep in mind when choosing a dry food for your furry babies:)
1. Don't fall for the companies with big advertising budgets. Check the ingredients. Lots of times these companies are spending their money on marketing, not quality ingredients.  

2. The first five ingredients make up the bulk of the food. So as an example, if you see something is listed as number 27 in the list, there's not too much of it in there. Conversely, if corn or a by-product of some kind is listed as number 2 or 3, (or I shudder to think, number 1) there's lots of that filling the kibble.

3. Try to find a food that has at least two meat ingredients in the first five. Look for specific meat meals, such as "lamb meal" or "chicken meal". These are dried products, the water has been removed. When the ingredient is just "chicken" they are weighing that water, which puts it higher up on the ingredient list.  

4. Avoid corn, soy, and wheat. Not only are these fillers, with little digestible nutritional value, they are the top three allergens for dogs and cats. While a little bit of any of these would be ok, most lower quality foods use a lot of them. If your pet is showing allergy symptoms you should avoid grains as much as you can. We have many grain free foods in stock, and are usually our first choice for a dry food. (Especially CATS).

5. Avoid by-products! YUCK, 'nuf said.

6. Avoid bad preservatives like BHA/BHT & Propylene Glycol. These are harmful to our pets, and are often seen in discount foods and those lovely soft, red, treats in your local grocery stores.  

​7. We are becoming increasingly aware, that no matter how much quality goes into a dry kibble diet, it is so far removed from what they should be eating, that it is prematurely killing our animals, especially if that is all they eat.  


Bon Appetite :)


The new prepared RAW diets make it easier than ever to give your pet a diet that is safe, delicious, and made to fit their evolutionary needs. A diet that protects them from cancer, obesity, gum disease, diabetes, bad breath and rotting teeth, allergies, bowel issues, and more.   Add balanced RAW food to your pet's diet whenever possible.  The more RAW you can get into the diet the better, but even a little bit as a snack can be very beneficial.  It provides an abundance of vitamins, minerals, pro/pre-biotics, and enzymes that are still viable.  This change does make a HUGE difference in the quality of life of your loved ones.